Tis (almost) the season to be jolly, and we all know what that means. Retail Pop-Ups galore, right? Tell me about it, stud. The retail scene has changed dramatically in the last few years. The GFC, internet shopping and sky rocketing rents have left a permanent mark on retailers around the world.
With the rise of small business and a proliferation of emerging brands, coupled with increasingly design-savvy, sophisticated consumers who are always on the hunt for something exciting they haven’t seen before – the humble Retail Pop-Up concept has been elevated to an art form.
Forget the days when you could get your uncle to knock you up a sales counter from a bit of spare chipboard, when you could steal a couple of milk-crates and chuck the merch on a second-hand trestle table. No sir! Retail Pop-Ups have reached new heights and broken new ground, bringing about innovation, excitement and types of experiences the switched-on crowds are seeking out. A well orchestrated Pop-Up can send the world of (social) media on fire, and ought to be approached as an opportunity for a strategic Branding exercise, and a creation of a perfect PR storm, rather than simply being considered a vehicle for selling some cool shit for a limited amount of time.
Of course, it goes without saying that the first step for being able to deliver a remarkable and memorable Retail Pop-Up experience starts with Good Design – like, hello! – an articulate brief nailed with a killer concept, and kick-ass Art Direction and Styling as a cherry on top. Thank you very much.
So… By now you know the drill. Let’s dive into some of the most notable examples of Retail Pop-Ups that have caught our attention in the recent times. Boom! p.s. As we are specifically focussing on Retail Pop-Ups today, please follow this link for more fascinating Pop-Ups we’ve talked about in the past, covering other disciplines such as Hospitality and Events. Ok, bye.